Now a lot has been said about their pizzas before. My first thoughts were that they were utter trash not even worthy of being called an imitation of a proper pizza. But I have mellowed. They are, well, ok. The crust is not as it should be. It isn’t even anywhere near where it should be. It’s bubbly nature is not a reinvention of the classic Italian pizza but a slight failure. Notice the pile of crusts my friend left.
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Pizza East has had its detractors, including me here, but yet I keep revisiting and I am trying to work out why.
I went again last Friday for a quick work lunch and decided to concentrate and find out why I keep going back.
Our work lunch consisted of two large beers, one shared calamari for a starter (very average) and two pizzas. It was the equivalent price to my standard weekday lunch at Hawksmoor (£40 odd for two) and £20 more than one at Rosas (£20ish for two) … was it is as good as either?
But there is something which still works about Pizza East and I think it is the ease of the experience. You go there. It is massive. You will always get a table. The service is prompt. The pizzas are edible. It is basically a Pizza Express variant. Though I am kind of excited (with a touch of fear) to try Pizza Express later this week/ next week and see whether their L’Anima/ Francesco Mazzei collaberation is edible/ enjoyable (details here).
The toppings are averageish to interesting.
Basically having been spoilt beyond belief in New York and Italy I find it hard to accept anything which isn’t in that same realm of brilliance.
What I want to know is when is the competition really going to start. When are the artisans really going to move in and start making something real, something proper, something elemental, something brilliant.
Price – £40 for two